CRM Vendors for Small Business

Every business has unique information and management needs, and for Small Businesses with limited capital and resources, determining exactly what those needs are is imperative before choosing a CRM solution in order to maximize and expedite return on investment (ROI). When choosing CRM vendors to help manage these issues, the following steps should be taken:

• Determine what data will need to be utilized, and then compile, compare, streamline, and standardize the information. A CRM solution cannot be populated with data until this step happens, and in order to determine what functions will be needed, this absolutely must be done before purchasing a CRM solution.
• Set short term and long term goals for the CRM solution. Clearly define what you want to achieve and how you will measure the results.
• Choose a solution that most accurately fits your needs. Small Businesses in particular should consider their most urgent needs and choose a solution that will meet those needs most effectively and immediately. A CRM solution that is over-designed or too complicated for your business will only impede the process and could result in unnecessarily wasted time and money. Additional functions or upgrades can always be added on later.

Below is a list of CRM vendors that offer solutions designed for Small Business. Most vendors will take the time to go through your list of needs and work with you to determine the best options available. Some Hosted CRM vendors also offer “free trial?periods which can be very useful in determining exactly what kind of solution will fit your Small Business needs.

• AdaptCRM
• Avidian
• Brainsell
• Infor
• Infusion
• Insidesales
• Maximizer
• Microsoft Dynamics
• Netsuite
• Oncontact
• Oracle
• SageCRM
• Salesforce.com
• Saleslogix
• Soffront
• SugarCRM
• Surado